Idées de marketing de guérilla pour les propriétaires de pubs
Guest Management, QSR Blog, Restaurant Management, Restaurant Marketing, Restaurant Operators, Restaurant Segments, UK
There are many things to love about owning a pub. You can be your own boss, serve up some great food and drinks, and meet interesting people. But what might put a bit of damper on this adventure is the stiff competition. The food and drinks scene is a highly competitive one, and success is not a guarantee. There are only so many people eating out at any given time; your goal is to make them choose your business over all the other restaurants, bars, and pubs in the area. Good marketing helps you rise above the noise. Though they’re effective, taking out ad space costs money, and social media campaigns require time, so it might be time to try something new instead. Try these guerrilla marketing ideas for pub owners for some creative caffeine!
Qu'est-ce que le Guerilla Marketing ?
The term guerrilla marketing was first coined in the 1980s. It comes from the phrase guerrilla warfare — a type of fighting in which small and irregular groups use uncommon yet highly effective strategies based on the element of surprise, usually to fight a bigger and stronger enemy. Guerrilla marketing is similar but without any violence. When we’re talking about guerrilla marketing, we typically refer to creative marketing tactics that use surprise and shock to promote a business, often at low to no cost.Tirer le meilleur parti des idées de marketing de guérilla pour les propriétaires de pubs
Guerrilla marketing requires planning just as much as any other type of marketing campaign. You cannot just walk out into the street and start talking about your business; Well, you could, but this will not yield much success. So instead, you’ll need to:- Définissez les objectifs de votre campagne.
- Déterminez les paramètres qui vous permettront de mesurer votre succès.
- Allouez des ressources en conséquence (pas seulement financières - pensez au temps et à la main-d'œuvre que vous devrez investir).
- Élaborez un plan pour votre campagne ! (Le plus important !)
Idées de marketing de guérilla peu ou pas coûteuses pour les propriétaires de pubs
One of the significant benefits of guerrilla marketing is the low investment costs. This feature makes it suitable for small business owners. So even if you’ve just opened your pub, you can employ the following tactics:Stratégies d'embuscade
Highly controversial but often highly effective, ambush marketing is a high-risk, high-reward game. The idea is to “ambush” somebody else’s event so that you don’t have to organize one yourself. It works especially well for pubs, bars, and restaurants because hardly anybody says no to free food and drinks, so you can bring your own dishes as a form of unasked-for catering and use that to promote yourself.Marketing extérieur
If you’re offering food delivery, you might also turn it into a marketing tool, even just locally. Paint the car or bike you’re using and have your delivery drivers wear recognizable uniforms. They’ll serve as out-of-home advertisements while out doing work.Devenir une légende locale
If you want to be memorable, you need to stand out from the crowd; you must find your special something, a niche within your niche. For example, create a signature drink, use themed decor, become the most accessible place for food and drinks in the area, have unique staff uniforms, make an Instagrammable corner everyone will want to visit, or come up with your “quirk.” The point is to become famous for something unique.Idées créatives de marketing de guérilla pour les propriétaires de pubs
Le marketing de guérilla offre des possibilités de créativité presque infinies. Si vous avez un penchant artistique, vous pouvez donc laisser libre cours à votre imagination.L'artisanat comme outil de marketing
Art is the perfect tool for guerrilla marketing because both aim to incite emotion. So consider using art to promote your business:- Peignez une peinture murale près de votre bâtiment.
- Décorez la devanture de votre pub de manière créative.
- Faites de l'art de rue dans la ville. (REMARQUE : Vérifiez les lois et ordonnances locales ici. Même s'ils sont bien intentionnés, les "graffitis illégaux" ne vous apporteront peut-être pas la notoriété que vous recherchez).
Mascottes
Although they seem outdated, mascots can help the recognizability of your pub. Think about it: if you ever decide to relocate your pub and redesign the space entirely, you’ll still have a mascot that people associate with you even after transferring your pub to a new location. Of course, we don’t necessarily mean an anthropomorphic animal or cartoon, either. You’ve certainly seen bookstores with local cats or dogs as unofficial mascots going viral online (bodega cats is a good example), so it’s easy to see that mascots still work. And while you can’t use a pet as a mascot in the food industry, you can use fictional characters, dolls, toys, vehicles, a local celebrity who often drinks in your pub, or even a beloved staff member with community ties.Idées de marketing expérientiel de guérilla pour les propriétaires de pubs
Un bon moyen de promouvoir votre entreprise est de donner aux gens un avant-goût de ce que vous offrez. Dans ce cas, le "goût" peut être littéral. Mais il peut aussi s'agir de l'atmosphère de votre établissement ou de l'expérience que vous offrez à vos clients.Cuisines éphémères
If you serve food or drinks, pop-up restaurants are always an effective way to promote your menu. Just pack the essential tools you’ll need for your simplest signature dish and drink, set up a tent with a few tables and chairs on the nearest square, and let people enjoy what you offer outdoors while on their way to work or while walking their dogs. Win them over with what you serve, and they’ll surely visit your pub too.Dégustation et repas gratuits
In a similar vein, offering samples or free food will endear you to potential customers. These samples are especially effective if you’ve recently moved your establishment and are in a new neighborhood where you’re not yet a household name. Prepare some food or drinks that travel well and start handing them out on the street. If there are large office buildings or public gathering spots in the area, go there during lunch breaks and offer up food. You’ll surely gain a lot of customers with the gesture.Les Hangouts numériques
L'une des raisons pour lesquelles les gens aiment les pubs est leur atmosphère : la camaraderie, l'attitude décontractée, le personnel amical et la musique en direct. Il n'est pas facile de mettre tout cela en bouteille et d'en offrir un échantillon. Mais les médias sociaux vous permettent de vous en approcher. Publiez des photos sur votre page Facebook ou racontez des histoires en direct sur Instagram. Lorsque les gens verront d'autres personnes s'amuser dans votre pub, ils voudront se joindre à eux.Les avantages du marketing de guérilla pour les propriétaires de pubs
Using guerrilla marketing ideas for pub owners can be very beneficial for your pub. First, guerrilla marketing is very effective, and you’ll see results fast. With a good campaign, you can easily attract dozens of customers the same day. Furthermore, guerilla marketing tactics make your pub stand out because not many pub owners are using them. They’re also just plain fun to engage in. Finally, guerrilla marketing is very affordable, so even small local pubs without much cash to invest in the promotion can reap its benefits. Vous souhaitez proposer la livraison d'alcool dans votre pub ou votre restaurant et vous ne savez pas par où commencer ? Lisez notre article ci-dessous !Guide des livraisons d'alcool
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