As a marketer, data is the first and most important component of a campaign I consider. Data drives all of our marketing efforts. It’s important to know who we’re marketing to, and why. What are we marketing to users and how will it help solve their challenges? Does it make sense for what they are …
NRA 2018: 6 Reasons to Visit QSR’s Booth
It’s been another year and the most anticipated foodservice event of 2018 is right around the corner, the National Restaurant Association Show. If you’re in the industry, chances are you’ll be at the show. While in Chicago on the show floor, there is so much to see and learn. This year, we’re …
Restaurant News Roundup: April 2018
To no one’s surprise, off-premise and delivery topped the list of news articles in April. We see operators expanding their storefronts to include carryout stations, turning to kitchen display systems for data, and investing in online ordering and third-party delivery. Also, MURTEC occurred this …
The Best of MURTEC 2018
It came and went. MURTEC 2018 is over. The exhibit hall floor was loaded with all the best of the best in technology for the restaurant industry, the speaking sessions boasted hot topics – everything from delivery and off-premise dining solutions and strategies to data, integrations, customer …
Restaurant News Roundup: March 2018
Industry news didn’t disappoint in the month of March. We read and learned about more consumer trends, more off-premise expansion for big name brands, bestselling product launches and as usual, technology was a key topic in most articles. Applebee's Improves To-Go Experience Nationwide Casual dining …
Meet QSR at MURTEC 2018
MURTEC 2018 is one of the restaurant industry's hottest technology events of the year. It showcases the latest and greatest in technology specifically for multi-unit operators in restaurant groups and franchises across full-service, fast-casual and quick-service brands. If you’re heading to Vegas …
