Prédictions technologiques pour les restaurants en 2024
QSR Blog, Gestion des restaurants, Exploitants de restaurants, Technologie des restaurants, Technologie
Ce n'est un secret pour personne que les dernières années ont été pleines d'obstacles pour la restauration et l'hôtellerie. Les propriétaires ont dû s'adapter à de nouvelles méthodes de travail et à des pénuries de personnel. À l'approche de la nouvelle année, la liste des solutions numériques pouvant être mises en œuvre pour résoudre les anciens et les nouveaux problèmes ne cesse de s'allonger.
Réservation en ligne
Although online reservations aren’t exactly new, we can see that numerous businesses are attempting to improve the customer experience on that front. The pandemic has forced restaurants to rethink how they approach admitting customers into their premises. Even venues that previously didn’t have a reservation system in place were forced to implement one rather quickly. We expect to see this trend continue, and restaurants will have fewer walk-ins since most of their business will be done via reservations. Therefore, it’s natural to look for new developments in how reservations are placed and handled. Besides having the ability to place a reservation, restaurants and other service providers are implementing software that gives their customers more options for online booking. Restaurants are already offering 3D virtual tours with a choice of seating. Of course, it’s still advisable to provide good support over the phone if your customers need help from one of your employees, as well as monitor those calls for future improvements. However, advancements are also present there in the form of AI chatbots that can offer assistance to your online customers.![Two people looking at a restaurant menu.](https://qsrautomation1.wpengine.com/wp-content/uploads/2021/12/Picture1.jpg)
L'essor de l'IA
L'intelligence artificielle (IA) a été la grande vedette de 2023 ; du ChatGPT aux controverses sur l'art de l'IA, l'actualité peut donner l'impression que l'IA est une mode passagère, mais elle peut rationaliser votre restaurant en traduisant les recettes, en tenant une liste de stock numérique, et bien plus encore. À l'aube de 2024, nous prévoyons qu'il y aura encore plus d'excellentes façons de mettre en œuvre l'IA.Se connecter aux clients
Most businesses in the service industry rely on the purchases of regular customers for a large volume of their sales. Software for managing customer relations already exists and is used by many companies in various branches of the industry. Ecommerce online stores have developed CRM into an art form, and restaurants have started to follow suit. Unfortunately, loyalty programs can only go so far, and they traditionally depend on rewarding customers for returning to your restaurant. Although that is a proven strategy that can boost sales, the decision is still left up to the customer. This means that the restaurant can do very little other than offer loyalty rewards. Having a constant line of communication between you and your customers has proven to be the most reliable way to ensure that your restaurant is their go-to choice for dining. This doesn’t mean that you should just ask visitors for their emails and bombard them with advertising. Restaurants will need to implement digital solutions similar to those used by eCommerce stores to contact their customers with specialized offers. Firstly you’ll need to develop a strategy that will get users excited to follow the latest menu changes. You can appeal to users with exclusive offers and seasonal food that will only be available for a limited time. Additionally, you can examine their previous dining habits and offer them specialized deals that cater to their taste.![Woman getting her order in a restaurant.](https://qsrautomation1.wpengine.com/wp-content/uploads/2021/12/Picture-3.jpg)
Flexibilité de l'enlèvement des commandes
Certains restaurants n'auraient jamais pensé devoir investir dans les options de service au volant et de ramassage. Cependant, en raison des règles de distanciation sociale, ils ont été contraints de trouver un moyen de faire face à la nouvelle situation. Heureusement, le recours à des services tiers et à des solutions logicielles a été salvateur, en particulier pour les petites entreprises. Évidemment, même dans ces cas-là, il y avait beaucoup de place pour l'amélioration. Curbside pick-ups became commonplace, and that trend isn’t going away anytime soon. For both delivery services as well as individuals who wish to personally pick up their order, timeliness was a significant issue. People sometimes just run late, and when it comes to something like food, even half an hour could make a huge difference. Restaurants needed to find a way to solve problems of food getting cold, or drinks and desserts not being refrigerated long enough before a pick-up that ran late. The software can allow users to communicate with restaurant staff regarding the exact time of their order pick-up. This approach will ensure that the food is kept warm until the precise moment of pick-up. Users will expect excellent on-time service, and restaurants will need to look to software solutions to meet those demands.![2022 tech predictions, robot making food.](https://qsrautomation1.wpengine.com/wp-content/uploads/2021/12/Picture-4.jpg)
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